Setting the Table
by Danny Meyer
Who Recommends It
Steve Kalifowitz, Director of Brand Strategy at Twitter, Japan and Asia Pacific
Reason To Read
Innovative insights applicable to any organization on how to build customer-first attitude for your business
Danny Meyer is the CEO of one of the world’s most dynamic restaurant organizations, which includes eleven unique dining establishments. In this landmark book, he shares the lessons he’s learned while developing the winning recipe for doing the business he calls “enlightened hospitality.” The first and most important application of hospitality is to the people who work for you, and then, in descending order of priority, to the guests, the community, the suppliers, and the investors. Some of Danny’s other insights: Hospitality is present when something happens for you. It is absent when something happens to you. These two simple concepts—for and to—express it all. Context, context, context, trumps the outdated location, location, location. Shared ownership develops when guests talk about a restaurant as if it’s theirs. That sense of affiliation builds trust and invariably leads to repeat business.