Hooked: A Guide to Building Habit-Forming Products
by Nir Eyal
Who Recommends It
Roshni Mahtani, Founder and CEO of Tickled Media | Female Founders Network | Executive Producer
Reason To Read
Hooked is a guide to building products people can't put down
This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging.